celebPic

@drake

celebrity account.

The current celebrity account page can be found here.

parody account.

The current parody account page can be found here.

analysis.

figure 1.

The left axis and green points and line correspond to the number of accounts this parody account is following. The right axis and purple points and line correspond to the number of accounts that follow this parody account. The axes have different scales, purposefully done to show the general trends for each statistic. The followers and following statistics were collected daily, as seen by the x-axis.

Followers v. Following for Drake Parody 98 99 938645 959930 2013-03-12 98= Following 938645= Followers 2013-03-13 98= Following 938986= Followers 2013-03-14 98= Following 939204= Followers 2013-03-15 98= Following 939461= Followers 2013-03-16 98= Following 941106= Followers 2013-03-17 98= Following 942814= Followers 2013-03-18 98= Following 944896= Followers 2013-03-19 98= Following 947088= Followers 2013-03-20 98= Following 949215= Followers 2013-03-21 98= Following 951255= Followers 2013-03-22 98= Following 952706= Followers 2013-03-23 98= Following 954038= Followers 2013-03-24 98= Following 955875= Followers 2013-03-25 99= Following 958287= Followers 2013-03-26 99= Following 959930= Followers

There is a follow-back phenomenon in which an account chooses to follow another account in hope that that account will follow them back. Many accounts gain followers on this basis, creating a close to 1:1 leadership ratio (overall change in followers divided by the overall change in following). This would be visible on the graph if the lines followed the same trend.

Over the span of 14 days, the Drake parody increases following by only one account, while there is a steady increase in followers. The ratio is 21285:1. This ratio shows that the follow-back draw is not present.

figure 2.

The stacked bar graph is a visual representation of the breakdown of themes per day. Each tweet was marked up with a theme attribute from a predefined list. The themes include general, wisdom, relation(ship), media, social, mile (stone), fan, ad, daily, convo, gossip, and joke. For more information on the theme determinations, refer to our resources page. Each color is an individual theme, identified in the key above the graph. The height of each graph is proportional to the number of tweets per day. Each “stack” is the corresponding number of tweets with that theme. The x-axis shows the date.

2013-03-12 2013-03-13 2013-03-14 2013-03-15 2013-03-16 2013-03-17 2013-03-18 2013-03-19 2013-03-20 2013-03-21 2013-03-22 2013-03-23 2013-03-24 2013-03-25 2013-03-26 384 0 Breakdown of Themes for Drake Parody # o f T w e e t s General: Wisdom: Relation: Media: Social: Mile: Fan: Ad: Daily: Convo: Gossip: Joke:

The relationship theme was present each day and was consistently the most used. The next prominent themes were wisdom and general, with general seen in greater proportions, though wisdom was more consistently used. The other themes were not seen or seen very infrequently.

This account shows the largest leadership ratio, indicating that it is the most successful parody account. This is believed to be related to the consistent use of the same themes on a daily basis.