celebPic

@selenagomez

celebrity account.

The current celebrity account page can be found here.

parody account.

The current parody account page can be found here.

analysis.

figure 1.

The left axis and green points and line correspond to the number of accounts this parody account is following. The right axis and purple points and line correspond to the number of accounts that follow this parody account. The axes have different scales, purposefully done to show the general trends for each statistic. The followers and following statistics were collected daily, as seen by the x-axis.

Followers v. Following for Selena Gomez Parody 468 493 199892 204209 2013-03-12 468= Following 199892= Followers 2013-03-13 472= Following 200134= Followers 2013-03-14 486= Following 200376= Followers 2013-03-15 491= Following 200734= Followers 2013-03-16 492= Following 201034= Followers 2013-03-17 492= Following 201503= Followers 2013-03-18 489= Following 202322= Followers 2013-03-20 488= Following 202588= Followers 2013-03-21 490= Following 202811= Followers 2013-03-22 491= Following 203108= Followers 2013-03-23 492= Following 203399= Followers 2013-03-24 492= Following 203669= Followers 2013-03-25 492= Following 203901= Followers 2013-03-26 493= Following 204209= Followers

There is a follow-back phenomenon in which an account chooses to follow another account in hope that that account will follow them back. Many accounts gain followers on this basis, creating a close to 1:1 leadership ratio (overall change in followers divided by the overall change in following). This would be visible on the graph if the lines followed the same trend. The leadership ratio is 172.68 : 1.

Followers show a steady increase over the entire period. Following shows a steep increase, succeeded by a slight decrease, and then a slow increase.

figure 2.

The stacked bar graph is a visual representation of the breakdown of themes per day. Each tweet was marked up with a theme attribute from a predefined list. The themes include general, wisdom, relation(ship), media, social, mile (stone), fan, ad, daily, convo, gossip, and joke. For more information on the theme determinations, refer to our resources page. Each color is an individual theme, identified in the key above the graph. The height of each graph is proportional to the number of tweets per day. Each “stack” is the corresponding number of tweets with that theme. The x-axis shows the date.

2013-03-13 2013-03-14 2013-03-15 2013-03-16 2013-03-17 2013-03-18 2013-03-19 2013-03-20 2013-03-21 2013-03-22 2013-03-23 2013-03-24 2013-03-25 2013-03-26 384 0 Breakdown of Themes for Selena Gomez Parody # o f T w e e t s General: Wisdom: Relation: Media: Social: Mile: Fan: Ad: Daily: Convo: Gossip: Joke:

The account tweeted almost the same number of tweets each day, except for March 20th, in which there were an unsual few number of tweets. The account primarily tweeted wisdom-themed content, though general tweets were also present in decent number. The account began to tweet content that was relationship themed in the last 3 days of our collection.

The leadership ratio is 172.68 : 1. This indicates that the content of the tweets is more significant than the follow back phenomenon. The high leadership ratio and the consistent use of the same few themes is fitting in our analysis of successful parodies. By the numbers, this is a very successful parody account.