celebrity account.

The current celebrity account page can be found here.

parody account.

The current parody account page has been suspended, though it can be found herein the event it is reinstated.


figure 1.

The left axis and green points and line correspond to the number of accounts this parody account is following. The right axis and purple points and line correspond to the number of accounts that follow this parody account. The axes have different scales, purposefully done to show the general trends for each statistic. The followers and following statistics were collected daily, as seen by the x-axis.

Followers v. Following for Taylor Swift Parody 20 21 39712 40933 2013-03-12 20= Following 39712= Followers 2013-03-13 20= Following 39998= Followers 2013-03-14 21= Following 40217= Followers 2013-03-15 21= Following 40355= Followers 2013-03-16 21= Following 40389= Followers 2013-03-17 21= Following 40443= Followers 2013-03-18 21= Following 40471= Followers 2013-03-19 21= Following 40556= Followers 2013-03-20 21= Following 40598= Followers 2013-03-21 21= Following 40639= Followers 2013-03-22 21= Following 40666= Followers 2013-03-23 21= Following 40709= Followers 2013-03-24 21= Following 40769= Followers 2013-03-25 21= Following 40843= Followers 2013-03-26 21= Following 40933= Followers

There is a follow-back phenomenon in which an account chooses to follow another account in hope that that account will follow them back. Many accounts gain followers on this basis, creating a close to 1:1 leadership ratio (overall change in followers divided by the overall change in following). This would be visible on the graph if the lines followed the same trend.

Over the span of 14 days, the Taylor Swift parody increases following by only one account, while there is a steady increase in followers. The leadership ratio is 1221:1. This ratio shows that the follow-back draw is not present.

figure 2.

The stacked bar graph is a visual representation of the breakdown of themes per day. Each tweet was marked up with a theme attribute from a predefined list. The themes include general, wisdom, relation(ship), media, social, mile (stone), fan, ad, daily, convo, gossip, and joke. For more information on the theme determinations, refer to our resources page. Each color is an individual theme, identified in the key above the graph. The height of each graph is proportional to the number of tweets per day. Each “stack” is the corresponding number of tweets with that theme. The x-axis shows the date.

2013-03-12 2013-03-13 2013-03-14 2013-03-15 2013-03-16 2013-03-17 2013-03-18 2013-03-19 2013-03-20 2013-03-21 2013-03-22 2013-03-24 2013-03-25 2013-03-26 384 0 Breakdown of Themes for Taylor Swift Parody # o f T w e e t s General: Wisdom: Relation: Media: Social: Mile: Fan: Ad: Daily: Convo: Gossip: Joke:

The media theme was present each day and used most consistently. The only other theme used by this account was ad which was used very infrequently in comparison to the media theme.

This account had a very high leadership ratio, indicating that it is a successful account. The account used very few themes, which is consistent with our findings for successful accounts.