celebrity account.

The current celebrity account page can be found here.

parody account.

The parody account is currently suspended, though the link to the account is here in the event the account is reinstated.


figure 1.

The left axis and green points and line correspond to the number of accounts this parody account is following. The right axis and purple points and line correspond to the number of accounts that follow this parody account. The axes have different scales, purposefully done to show the general trends for each statistic. The followers and following statistics were collected daily, as seen by the x-axis.

Followers v. Following for Justin Beiber Parody 8104 8356 77837 79102 2013-03-12 8104= Following 77837= Followers 2013-03-13 8286= Following 78004= Followers 2013-03-14 8324= Following 78273= Followers 2013-03-15 8356= Following 78428= Followers 2013-03-16 8356= Following 78493= Followers 2013-03-17 8354= Following 78573= Followers 2013-03-18 8354= Following 78631= Followers 2013-03-19 8352= Following 78717= Followers 2013-03-20 8349= Following 78749= Followers 2013-03-21 8351= Following 78784= Followers 2013-03-22 8350= Following 78801= Followers 2013-03-23 8348= Following 78846= Followers 2013-03-24 8348= Following 78925= Followers 2013-03-25 8344= Following 78989= Followers 2013-03-26 8345= Following 79102= Followers

There is a follow-back phenomenon in which an account chooses to follow another account in hope that that account will follow them back. Many accounts gain followers on this basis, creating a close to 1:1 leadership ratio (overall change in followers divided by the overall change in following). This would be visible on the graph if the lines followed the same trend. This account's leadership ratio was 5.02 : 1.

The Justin Bieber parody account increased following consistently early in our data collection, and then plateaued. The number of following fluctuated very slightly. The followers increased consistently over the two week period.

figure 2.

The stacked bar graph is a visual representation of the breakdown of themes per day. Each tweet was marked up with a theme attribute from a predefined list. The themes include general, wisdom, relation(ship), media, social, mile (stone), fan, ad, daily, convo, gossip, and joke. For more information on the theme determinations, refer to our resources page. Each color is an individual theme, identified in the key above the graph. The height of each graph is proportional to the number of tweets per day. Each “stack” is the corresponding number of tweets with that theme. The x-axis shows the date.

2013-03-122013-03-132013-03-142013-03-152013-03-162013-03-172013-03-182013-03-192013-03-202013-03-212013-03-222013-03-232013-03-242013-03-252013-03-263840Breakdown of Themes for Justin Beiber Parody#ofTweetsGeneral: Wisdom: Relation: Media: Social: Mile: Fan: Ad: Daily: Convo: Gossip: Joke:

Media was used almost exclusively, except for a few days in which general themed tweets appear. This account has an average leadership ratio (5.02), indicating that the follow back phenomenon is contributing to the success of the account, though the content is also important. The account primarily used one theme, which is consistent with our conclusion that successful accounts are consistent in the content that they tweet.